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The Habersham Downtown Dreams Initiative (DDI) is an entrepreneurship program taught in partnership with Alex Habersham of the Macon-Middle Georgia Black Pages. The program provides resources, training, and support to local entrepreneurs looking to start or grow their businesses in Downtown Macon. Through the program, participants gain access to industry experts, mentorship, and funding opportunities, all with the goal of helping them achieve long-term success and contribute to a thriving downtown community.

DDI graduates smile in group photo with diplomas in hand

Thanks to NewTown Macon's DDI program, Pretty Lux Co has experienced remarkable success. With newfound knowledge and support from the program, Pretty Lux Co has not only expanded its customer base but also strengthened its brand identity, becoming a shining example of the positive impact of the initiative on small businesses.

Anikitia Abram Owner of Pretty Lux Co.

This has truly been a life changing experience. The information is invaluable & nothing short of amazing! This class has shown me fundamentals of business that I have never even thought about. NewTown Macon’s DDI program has pushed me out of my comfort zone & I’m ready to be a rockstar within my business.

Chantel Nicole, LoveNote Bridal

About DDI

The Habersham Downtown Dreams Initiative (DDI) began in 2018 in partnership with NewTown Macon and Macon-Middle Georgia Black Pages. Alex Habersham, publisher of the Macon-Middle Georgia Black Pages, approached NewTown about expanding access to NewTown’s resources and entrepreneurial training to citizens from every corner of Macon-Bibb County and worked with NewTown to launch one of its most successful academies. Since the program began, 94 entrepreneurs have graduated from the program and 24 entrepreneurs have won $120,000 in grants to support the creation of new business concepts or expansion of existing businesses.

During this six-week program that is offered annually, Alex Habersham, NewTown staff, and local experts teach a wide range of topics including business planning, marketing, financial management, and customer service. The program is designed to support the growth of businesses in downtown Macon and help entrepreneurs launch new businesses or expand existing ventures with a like-minded cohort of entrepreneurs.

Sessions of DDI are designed to help local entrepreneurs develop effective business plans and marketing strategies, and connect with mentors. Participants learn how to effectively pitch their concepts to a panel of local judges and are eligible to compete for a prize package at the end of the program.

Who Should Apply

DDI is open to entrepreneurs and business owners based in Macon-Bibb County who are interested in starting or growing a business in downtown Macon. Applicants should have a strong business concept or existing business, and be committed to building a successful and sustainable enterprise.

BENEFITS OF DDI

By participating in the DDI, entrepreneurs gain valuable skills and knowledge that can help them succeed in the competitive downtown environment. In addition, participants have the opportunity to network with other business owners and community leaders, and receive ongoing support and resources from NewTown Macon.

Thank You, Wells Fargo

We are extremely grateful to Wells Fargo for their generous support of DDI. Through their commitment to fostering entrepreneurship and community development, Wells Fargo has provided invaluable funding of $25,000. This funding will be used to award $5,000 each to five winners of the DDI pitch contest, enabling these entrepreneurs to turn their bold ideas into impactful realities. We are honored to partner with Wells Fargo in driving innovation and economic growth in our community.

2024 Winners

Alison Booker – Wonder Media: A multimedia production company capturing the essence of every story through video creation and photography, delivering impactful and innovative imagery.

Rachel Solomon – TheRadiantPop: A digital advertising and marketing agency serving small businesses and nonprofits, offering professional services and educational support for well-informed decision-making.

Kia Nikole Sutton – Fee Simple Law: Specializing in real estate closings, Fee Simple Law provides exceptional legal services for purchases, sales and refinances offering mobile closings across Metro Atlanta and Middle Georgia.

Keysha Foster Washington – Simply Grace Aesthetics: A multicultural facial studio offering elevated luxury skin care therapy and total body wellness focusing on healthy skin results.

Lonzo Whitfield – Upper Echelon WRLD Clothing: A downtown Macon streetwear boutique featuring a curated collection of rare, one-of-a-kind fashion that sets trends.

2023 Winners

Troy Cunningham, Sr., Smoked Eatz Mobile Kitchen: a mobile kitchen satisfying taste buds with all smoked food, including pork, chicken, salmon, and classic homemade sides. Smoked Eatz Mobile Kitchen participated in DDI to help their business expand operations to open a storefront downtown.

Terri Marion, Wagsworth Hotel: a luxury resort for dogs featuring a hotel, daycare, spa, walking service, and more that has been in operation since June 2021. The business wants to relocate and expand services as the premiere dog service business in the downtown canine community.

Andrea Cooke, RESCue: a new startup company focused on social impact, masquerading as a water company that is celebrating our hometown’s award-winning water.

Kristie Gordon, Gordon’s Vineyard: a start-up business with a mission to offer a quality preschool for students in low-income areas. Kristie Gordon is a former high school science teacher who desires to integrate her science and mental health background into a learning center.

Jermain Scott, Undisease: a mobile app that helps people suffering from chronic diseases. Whether teaching about nutrition, tracking symptoms, encouraging healthy habits, or providing discussion groups, this mobile app will support health and build community for those with chronic disease.