Strategic Plan

Strategic Plan

Our current strategic plan correlates with our 2022-2027 capital campaign. This five-year plan builds upon the goals for downtown revitalization in the original Macon Action Plan and MAP 2.0 and sets the course for leveraging Macon’s distinctly local assets into a five-year work plan for our Board and Staff. With your investment, we promise to deliver measurable progress for downtown revitalization.

Strategic Plan Report Card

Each year, we publish a Strategic Plan Report Card in our annual report to track our success and to show what we have left to accomplish.


Previous Plans & Studies

Master Plans & Urban Design

Planning and Zoning Macon Bibb Plan for the Future (2011)

Second Street Development Plan (2010)

Zimmerman Executive Summary (2008)

Economic Impact of Selected Projects in the “NewTown Macon” Initiative (2006)

Urban Design Plan & Economic Development Strategy (2000)– In the year 2000, NewTown Macon commissioned its first master plan, instructing LDR International to take the visions of the community for its urban center and incorporate them into a comprehensive and coordinated plan.

Real Estate Development Plan (2000)– Completed by Haddow & Company to evaluate real estate development opportunities and recommend strategies to cause real estate development.

Strategic Community and Economic Development Plan of the City of Macon, Georgia (2000)– Trinity/Brookwood in association with EDAW completed this community-wide plan.

Downtown Housing Study (1999)

Central South Neighborhood Revitalization (1999)

Economic Development Strategy (1997)

Ocmulgee River & Trail

Ocmulgee National Heritage Corridor (2004)– Run by a volunteer group led by Chris Sheridan, Lynn Cass and Mike Ford, this study sought to chart a path for designation of a National Heritage Corridor along the Ocmulgee River.

Ocmulgee Heritage Greenway Trail Business Plan (2002)

Ocmulgee Heritage Trail and Rose Hill Cemetery Plan (2007)


Commercial, Retail & Miscellaneous

Macon Downtown Retail Analysis- Findings and Recommendations (2018)- Ninigret Partners evaluated current market spending, draw areas for patrons, seasonality of sales and recommended strategies to improve the downtown retail experience.

Make Every Night Saturday Night in Macon (2006)- Plan for alley upgrades completed by Landscape Architecture at the University of Georgia.

Riverside Mixed Use Project Business Plan (2002)-Proposal created by NewTown Macon for the revitalization of the 11-acre riverfront assemblage on Riverside Drive.

Retail & Parking Analysis & Planning Study (2000)– In the year 2000, NewTown Macon commissioned Gibbs Planning Group to analyze the existing retail market and make recommendations to repopulate storefronts.

Economic and Tourism Overview (1997)– Initial overview report by LDR International evaluating economic development and tourism in Central Georgia.

Downtown Macon (ca.1996)- Early promotional brochure describing the foundation and early goals for NewTown Macon.

Central Business District Trade Study (1975)– Scott Huguley and Myron Johns completed this analysis listing the downtown merchants.

Parking & Traffic

Riverside Drive Feasibility Study (2018)– Stantec Engineering completed a feasibility study showing that driving lanes could be eliminated from Riverside Dr. to improve pedestrian amenities and attract development without impeding traffic flows.

Downtown Macon Parking Study (2014)– Sam Schwartz engineering reviewed all previous studies and conducted new comprehensive research. The study found that downtown had a surplus of parking that was poorly managed and recommended comprehensive management including installing parking meters.

A Report on Parking System Management in Downtown Macon, GA (2006)– Prepared by Central Parking System, this report recommended comprehensive management, including installation of parking meters.

Parking Management Study for Downtown Macon (2001)– Completed by traffic consultant John Edwards, this study reviewed the findings of a 1990 analysis, conducted new research and concluded that downtown had a surplus of parking that was poorly managed.

Parking Survey (1998)– Macon-Bibb Planning and Zoning Commission completed this survey in 1998.

Physical Improvement Plan (1968)– Adley Associates, Inc. completed this study for the Macon-Bibb Planning and Zoning Commission

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