NewTown Macon, Macon, GA
Job Title: Director of Engagement
Salary: $70,000
Benefits: 10 paid holidays, 23 PTO days, flexible work schedule, deeply subsidized team member and dependent health insurance coverage, paid family and medical leave, short- and long-term disability, up to 8% retirement match 401k, cell phone, downpayment assistance, and opportunities for professional development and certification
Application Deadline: 5:00pm on February 13, 2026
Application instructions:
To apply for this position, please email a cover letter, resume and contact information for three references to hr@newtownmacon.com before the application deadline listed above.
Start Date: Immediately
Office Hours: Monday through Friday, 9am to 5pm, subject to change
JOB DESCRIPTION
The Director of Engagement is a full-time, salaried position responsible for fulfilling our mission by managing NewTown’s relationships with outside partners and the general public, primarily using placemaking and communications strategies. This position plans and manages events, maintains Macon’s national Main Street accreditation, and leads marketing and public relations strategies. This employee is responsible for managing NewTown's brand and public image, overseeing the Main Street Macon volunteer board, and planning events that drive foot traffic to downtown Macon in support of local businesses. Ultimately, this position is charged with enhancing the everyday downtown experience.
The role works closely with the Digital Content Manager to execute marketing priorities and reports directly to the Chief of Staff and Vice President for Development, while collaborating with the President and CEO, staff, and volunteers.
The successful employee will be creative, well-organized, efficient and able to multi-task. The employee will also be an excellent communicator and fluent in digital and traditional communication forms including graphic design. We are looking for a team member who brings professional skills in marketing, communications, placemaking, and public relations, who can strengthen all aspects of our mission, especially increasing general awareness about our activities and success.
Required Qualifications:
- Bachelor’s degree in marketing, public relations or related field
- 5-7 years of experience in marketing, public relations, communications, graphic design, event planning, non-profit organization, and/or comparable field
- Commitment to downtown Macon and our mission
- Experience serving or managing a volunteer board and/or committees, including agenda planning, volunteer engagement, and running an effective meeting
- Superior oral and written communication and interpersonal skills
- Demonstrated experience planning and executing events
- Advanced computer literacy, including:
- Proficient in Microsoft Office suite (Microsoft Word, Excel, PowerPoint)
- Proficient in website content management systems
- Proficient in email marketing software
- Proficient with content creation, social media messaging and advertising (primarily Facebook, Twitter, Instagram, and Flickr)
- Experience with Adobe InDesign, Illustrator, and Photoshop
- Proficient with Canva
Additional Preferred Qualifications:
- Familiarity with the Main Street America four-point approach
- Experience collecting and organizing impact data and delivering reports
- Familiarity with media relations, including preparing and coaching staff for interviews, press conferences, and other media engagements.
- Ability to create an editorial content plan for multi-page publications, such as an Annual Report
- Proficiency in Adobe InDesign, Illustrator and Photoshop
- Proficiency in WordPress
Performance Measures:
- Manage NewTown’s comprehensive brand following existing messaging platform and brand guidelines, including website maintenance, monthly mass email communications and consistent social media updates in coordination with the Digital Content Manager -25%
- Maintain Macon’s Main Street Accreditation through monthly reporting, annual training, managing the Main Street board and corresponding committees, and completing annual assessments -15%
- Plan and execute public events, press conferences, including coordination of the marketing of First Friday, and Tour of Progress, -15%
- Coordinate NewTown’s relationship with the small business community in downtown Macon by staffing the Downtown Macon Community Association (DMCA) and nightlife committee and communicating useful information on digital and print channels -15%
- Establish a good rapport with area media working to create continual positive public relations on NewTown, our projects and downtown in general, and produce press releases and media conferences when necessary -5%
- Elevate NewTown’s national reputation by obtaining national awards, conference session presentations, and publications placement -5%
- Manage NewTown’s data collection for tracking strategic plan goals and the growth of downtown -5%
- Provide consulting advice to NewTown’s staff, Board and members on consistent marketing and branding throughout all the work produced by NewTown -5%
- Manage NewTown Macon’s nationally recognized volunteer program, the Hype Team, in partnership with the Main Street board -5%
- Other duties as assigned -5%
About NewTown Macon
NewTown Macon, a 501(c)3 nonprofit organization, is the driving force behind downtown Macon's revitalization in Georgia. NewTown is one of the most dynamic, comprehensive and innovative revitalization non-profits in the country. Formed in 1996, NewTown has leveraged more than $1.1 billion of investment in the urban core during its existence. NewTown’s mission is to “invest time, resources, and money in local people and businesses to revitalize Downtown Macon.” We empower locals to dream big and hold our staff and board accountable with a 5-year strategic plan that guides our daily work. NewTown Macon won the Great American Main Street Award in 2024.
NewTown is a small office where professionals manage their own time independently within their area of responsibility. Employees must be self-motivated problem solvers and must deploy their skills and abilities to bolster their colleagues, contribute to the success of the organization as a whole and fulfill our mission. Because the staff is small, tasks and projects shift across job descriptions fluidly as we encounter new opportunities and challenges.
To learn more about NewTown Macon, visit www.newtownmacon.com.
About Macon
Located in the heart of Georgia, Macon (pop. 160,000) combines a deep history with a dynamic business environment. Despite being one of CNN’s best places to visit, Macon remains one of the most affordable cities in America to buy a house. Learn more about Macon at https://choosemacon.com/.
Application instructions:
To apply for this position, please email a cover letter, resume and contact information for three references to hr@newtownmacon.com before the application deadline listed above.